In today’s business landscape, the importance of content must not be underestimated. Crucially, that content must be strategic, engaging, impactful and purposeful for it to drive the growth your business needs. Businesses cannot afford to overlook their content strategy if they want to grow, as it is crucial at every stage of the buyer journey from initial research and visibility right through to conversion and retention.
Whilst many businesses choose to handle their content marketing in-house, this has its limitations. A busy marketing team that is responsible for creating many different types of content will struggle to get maximum results from each piece they create. On the other hand, a professional content consultant who specialises in one specific type of content can provide a level of expertise, strategy and results that’s impossible to achieve without that specialist knowledge and experience.
In this article, I will present the ROI and strategic benefits of working with a professional content consultant:
Gain Content Marketing Expertise to Extend Your In-House Efforts
A professional content consultant can bring a wealth of content marketing knowledge, expertise and experience that goes beyond what most in-house marketing managers can offer. Now, that’s not to say that a content marketing consultant can or should replace your in-house marketing team. Rather, they can work alongside your team to enhance and extend their efforts.
Yes, your marketing assistant can write blog articles. But will they be visible and drive organic traffic? Yes, your marketing manager can come up with a content strategy. But do they know exactly what keywords to target? Yes, your ecommerce manager can update the product pages. But can they identify and fix technical SEO issues that are holding your visibility and sales back? Working with a professional content consultant who specialises in a specific type of content allows you to expand on the knowledge of your in-house team and frees them up for their core tasks.
For example, as a content marketing consultant, I specialise in SEO, blog content and SEO and web content strategy. This means I combine creating fantastic blog content with utilising that content to drive organic search engine visibility, relevant traffic and sales / leads to my clients. I don’t just make your content exist. I make it perform.
For a broader overview of how content consultancy fits into your wider business and marketing strategy, visit my Ultimate Guide to Content Marketing Consultancy.
The Power of a Tailored Website Content Strategy for Your Business
Working with a professional content consultant also allows your business to benefit from a custom content strategy. Instead of a cookie-cutter, one-size-fits-all approach, a content marketing consultant can develop a strategy based on the unique needs and goals of that business.
My SEO and content consultancy service is a fully-bespoke service for businesses that want to focus on transforming their website into an asset that actively drives organic growth. I work closely with clients on this package, developing an aligned SEO and content strategy that is aimed at delivering the results the business needs. When you work with me on my bespoke SEO and content consulting service, your SEO, blog and website content strategy will be aligned with your goals and audience.
If you are looking for a results-driven, bespoke SEO and content consult to drive organic visibility, traffic and growth to your business, then you can find out more about my SEO and content consultancy service.
SEO is the (Not So) Secret Ingredient: Get Yourself a Content Consultant Who Gets Search
I’ve already touched on how different content consultants will specialise in different types of content. However, as a blog and website content specialist, I have a (not so) secret sauce that I use to make that content perform: SEO.
Understanding search engine optimisation means that you don’t just get engaging blog articles or great sales copy from my consultancy service. You get content that will actively drive organic visibility, traffic and sales / leads to your business from search engines like Google and Bing. This is because I integrate SEO best practices, such as keyword optimisation and technical SEO, into your website content without sacrificing quality or brand voice.
Whilst you can drive traffic to your website content via social media or email marketing, why not ensure it is discoverable by your target audience when they are researching, browsing and shopping online? By doing so, you can maximise the ROI of your website content.
Measurable Results and ROI
I have already covered how a specialist consultant can support your team, which will help drive better results and allow them to focus on their core responsibilities. However, working with a content consultant can also deliver a healthy financial ROI. By focusing on strategic, impactful website and blog content that is aimed at driving organic visibility, traffic and sales or leads, your content marketing consultant can help you increase your business growth and profitability.
For example, I increased the conversion rate for an e-commerce website by 32% year-on-year for the all-important Christmas shopping season. This came with a 45% increase in organic search traffic and a 189% increase in sales from organic search. Another products-based client of mine, an emerging independent brand in the equestrian sector, was able to overtake their much larger, established competitors in terms of average organic search position, traffic forecast and organic search visibility through my SEO and content consultancy service. Thirdly, a services-based client of mine has significantly increased their organic search visibility, traffic and brand authority through focusing on engaging and authoritative blog content. You can explore my client results further in my SEO and content consultancy case study.
Working with a professional content consultant offers a tangible return on investment (ROI) - in terms of your time and effort as well as money. Therefore, it really is an investment in your business, rather than a cost. If you are ready to make the best investment in your business, and drive organic growth through your website, book a free discovery call with me to discuss your business goals and discover how I could help.
You Are Investing in Long-Term Business Growth
Content consultancy is not a quick fix, and it is certainly not a last resort. It is a long-term investment in sustained, organic growth that will ultimately translate into sales, revenue and profit for your business. By ensuring strategic, consistent content publication, nailing your messaging and making ongoing SEO improvements, your content consultant will help you transform your website into a marketing asset that actively drives growth to your business. Over time, the impact of that content snowballs, accumulating so that it delivers a higher and higher ROI.
My SEO and content consultancy service is designed to provide long-term support, growth and results for your business. I will work with you to evolve, tailor and adapt your content strategy as your business grows. When you choose me as your content marketing expert, you are entering a long-term partnership where we will drive results together. In the meantime, find out how hiring a content consultant can transform your website into a revenue-generating asset.
Make the Best Investment in Your Business - Hire a Professional Content Consultant!
Investing in a professional content consultant gives your business access to specialist content marketing expertise, tailored content strategies, SEO expertise (if you choose to work with me), measurable ROI and long-term growth. Far from being a quick fix or last resort, a content marketing consultant is an investment in your business.
If you are ready to invest in the long-term, sustainable visibility and growth of your business, then the next step is to book a free discovery call with me. In this 30 minute Zoom call, we will discuss your business goals, what you want to achieve through content marketing and SEO, and how I could help your business grow through my expert support and consultancy. Finally, don’t forget to sign up to my email newsletter to stay in the loop and gain first access to new launches, waitlists and special offers.
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