Search Engine Optimisation (SEO) stands out as one of the most effective marketing channels when it comes to driving relevant traffic and growing sales through your website. According to a recent study by a US-based SEO agency a strategic SEO campaign centred on high-quality content can offer an ROI of over 700%. Its effectiveness at driving such fantastic long-lasting results is just one of the reasons why I chose SEO as my specialism .
For me, one of the most compelling aspects of SEO is its cumulative impact. Unlike paid advertising, which requires you to continuously plough money into ad spend, or social media, with its insatiable demand for content that either flies or flops, the results of a strategic and well-executed SEO campaign will grow over time.
Like a snowball rolling down a hill, your website visibility will accumulate, driving more traffic and sales with it. Once your SEO snowball is big enough, it just needs a bit of care and maintenance for it to retain its mass.
Sounds fantastic, doesn’t it? However, there are three little snags that prevent so many new, smaller and independent businesses from really taking advantage of what SEO has to offer:
Skills
Time
Money
Ever-evolving and often technical, SEO can be daunting for those who are unfamiliar. If you don’t have the skills, then you’ll need to spend considerable time learning how to do SEO. If you don’t have the skills or the time, then an SEO consultant or agency is going to be a major investment, and one that you’ll have to stick with for at least 6-12 months before you start seeing results.
This is where an SEO membership program comes in. By joining a dedicated SEO membership, you can learn SEO essentials at a time that works for you for one affordable monthly investment. In this article, I will show you how an SEO membership can be a fantastic way to grow your organic visibility, traffic and sales without the expense of SEO consultancy or done-for-you SEO services. I’ll also introduce you to my own SEO membership, the Purple Horse SEO Club, designed especially for independent business owners and SEO beginners.
In this Article:
What is an SEO Club or Membership?
Benefits of Joining an SEO Club
Introducing the Purple Horse SEO Club!
How to Join the Purple Horse SEO Club and What to Expect
Join the Purple Horse SEO Club
What is an SEO Membership Programme?
SEO memberships are an affordable and flexible way to grow your website’s visibility, drive organic traffic and generate online sales. A stepping stone between going it alone and hiring an SEO consultant, an SEO membership allows you to learn how to do your own SEO in accessible, bite-sized chunks.
SEO memberships vary in terms of the type of SEO taught, the businesses they serve and the level at which they teach. My new SEO membership, the Purple Horse SEO Club, teaches all aspects of essential SEO to independent business owners who are complete SEO beginners.
Benefits of Joining an SEO Club
If you’re considering joining an SEO club, then you probably already know how your business could benefit from search engine optimisation. So, why choose an SEO club over going it alone or SEO consulting services?
Flexible & Affordable Monthly Investment
SEO memberships, including my own SEO Club, are available as flexible and affordable monthly investments. There’s no six-month contract, and you remain in full control of your SEO strategy, content and website. I know that when running an independent business or working as a freelancer, things can change very quickly and sometimes you have to pivot in order to get through a tricky spot. With a flexible monthly option, you can cancel your SEO Club membership at any time and pick it back up again when the time is right.
Learn SEO On-Demand
SEO does take time, and that is a fact. It takes time to learn, time to implement, and time to work. That’s just the nature of the beast!
However, I know how busy being an independent business owner is. When you’re juggling all the day-to-day tasks, it can be difficult to make regular live calls. Plus, sitting down for hours trawling through help articles, YouTube videos and the backend of your website only to achieve little is hugely frustrating. That’s why my SEO Club allows you to mix-and-match live and on-demand content however you like. As a member of the Purple Horse SEO club, you’ll have access to all of my self-study courses for as long as you remain a member, as well as access to my twice-monthly live calls, which will all be recorded and added to a private playlist for you to watch back anytime.
So, whether you want access to laser-focused SEO courses at a time that suits you, or regular live support and guidance from an SEO professional (or both) then my SEO Club has something for you! There’s no obligation to attend the live calls, and you don’t need any prior SEO knowledge or experience to benefit from this membership.
Get Help & Support from a Professional SEO Consultant
The biggest issue with learning how to do SEO for yourself is probably not having the support of an experienced professional. Not knowing what to focus on can quickly lead to overwhelm, mistakes and frustration, and that’s totally understandable given the amount of information there is out there, and the sheer size of SEO as a subject. An SEO Club can offer access to a professional SEO consultant like myself who can point you in the right direction, guide your learning and provide you with some 1:1 support should you need it.
As part of my SEO membership club, I’ll be hosting two calls every month, where I’ll teach you about an SEO topic that you can use in your business, and give you the opportunity to ask me questions. If you need clarification, support or help with your SEO, these calls are your opportunity to access expert advice. There will also be a Facebook group where you can ask questions, which is perfect if you can’t make the live calls. Plus, all of the courses and resources included with this membership are created by myself especially for independent business owners and SEO beginners.
Introducing the Purple Horse SEO Club!
You may have gathered that I have a brand new SEO membership club. Due to launch September 2024, the Purple Horse SEO Club is for independent business owners, freelancers and side-hustlers who want to drive more organic visibility, traffic and sales from Google without breaking the bank. Through a range of online self-study SEO courses, live and recorded SEO training and a private Facebook group, I’ll teach you all the SEO essentials you need to start pushing your website towards Page One of Google. All for one affordable, flexible monthly investment.
Below is a little taste of what my SEO club will have to offer, but if you want to be the first to know more and get an earlybird membership offer, you can register your interest in my SEO club.
Access to Online Self-Study Courses
So, I already offer a range of online self-study courses, including my Blogging for Small Business online course. You can purchase any of these courses separately, but when you join my SEO club, you’ll get access to any of my online self-study courses (current and future) for free, for as long as you remain a member. So, you can access any of my courses at a time that works for you, and you’ll have as long as you need to complete them!
My online SEO courses are designed for independent business owners, and you don’t need any SEO knowledge or experience to get started. They’re perfect for business owners who are committed to growing their online presence and transforming their website into a market asset that works for them 24/7.
Twice-Monthly Live SEO Training
Exclusive to the Purple Horse SEO Club, my SEO training membership will include twice-monthly live Zoom calls, where I talk you through an SEO topic and will be available to answer any SEO questions you may have. These calls are an opportunity for you to get help from a professional SEO consultant and they will all be recorded and saved to a private playlist.
Private Facebook Group
If you have a burning SEO question or you just need a little extra help, I’ll be available to help you in the private members-only Facebook group! This is perfect if you can’t make the live calls but want to ask a question, or if you just want some additional support or accountability.
How to Join the Purple Horse SEO Club and What to Expect
The Purple Horse SEO Club is due to launch in September 2024. More details will be available nearer the time, but for now I’m asking anyone who would like to join to register their interest. By registering your interest, you’ll be on my email list to receive all the details once finalised, along with first access and an early bird discount on your membership. By registering your interest, you’re not obliged to join the membership - it just means you’ll get first dibs on the details and a spot in the group (and spaces will be limited).
Join the Purple Horse SEO Club - Register Your Interest Today!
So, if you are an independent business owner, you’re committed to sustainable, long-term growth and you’re ready to put the work in, my SEO membership is for you! If you want to maximise your website’s potential as an organic, 24/7 marketing channel, and empower yourself with a skill that will help your business for years to come, then register your interest in the Purple Horse SEO Club today.
Whilst you’re awaiting my email, why not check out my free beginners’ guides on how SEO works and how to create an SEO strategy to get you started!
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