Shopify & E-commerce Website Optimisation Services
I help growing independent product brands move the dial with my Shopify optimisation packages. My website & marketing audits provide a focused overview and action plan based on your business goals, whilst my product & collection optimisation service helps you make the most of your critical website pages.
Book a complimentary 45-minute call with me to discuss your requirements.
Website & Marketing Audit
A focused, commercially-minded review of your website and marketing, designed around the questions you want answered and the areas where your business has the greatest opportunity to improve.
My website & marketing audit is for:
- Established independent product brands that want an expert view of their website and marketing.
- Businesses that know something isn't working but aren't sure where the biggest opportunities lie.
- Shopify and e-commerce brands looking for clear, prioritised recommendations rather than a generic checklist of things to fix.
If your website and marketing:
- Are generating traffic but aren't converting as well as you'd like.
- Feel fragmented, outdated or no longer reflect the stage your business has reached.
- Aren't giving you the visibility, sales or repeat customers you're looking for.
- Leave you wondering where you should focus your time and marketing budget next,
my auditing package is for you.
You can expect:
- A review tailored specifically to your business, goals and priorities.
- An experienced, objective perspective on what's working and what could be improved.
- Practical recommendations rather than generic advice.
- Clear prioritisation, so you know what to tackle first.
- A strategic roadmap that you can use to guide your next steps.
Key Deliverables
Your audit will be tailored to what you want to investigate and may include a review of:
- Website structure, UX and customer journey
- Conversion opportunities and barriers to purchase
- Product and collection pages
- Brand messaging and positioning
- SEO and organic search visibility
- Content and on-site marketing
- Email capture, retention and repeat purchase opportunities
- Analytics and key e-commerce metrics
- Technical or Shopify considerations that may be affecting performance
- A prioritised action plan outlining key recommendations and next steps
- A review call to talk through the findings and recommendations
Pricing & Payment Terms:
- From £750. Because every audit is built around the areas you want to focus on, the final price will depend on the scope and complexity of the project. More comprehensive audits can be priced up to £1,250+ where appropriate.
- 50% upfront to secure your spot, 50% on completion (or within 4 weeks, whichever comes first)
Book a complimentary 45-minute call with me to discuss your requirements.
Product & Collection Optimisation
Improve the pages that matter most to your online store, with focused recommendations and optimisation designed to help customers understand, trust and ultimately buy your products.
My product & collection optimisation service is for:
- Independent product brands with an established Shopify or e-commerce store.
- Brands with product or collection pages that aren't performing as well as they'd like.
- Businesses looking to improve their online store without committing to a complete website redesign.
If your product and collection pages are:
- Getting traffic but not generating as many sales as you'd expect.
- Struggling to communicate the value, benefits or USPs of your products clearly.
- Inconsistent, outdated or lacking the information customers need to make a purchase.
- In need of a more strategic approach to SEO, merchandising, and conversion,
my product & collection optimisation service is for you.
You can expect:
- A focused review of your priority product and collection pages.
- Clear, commercially-minded recommendations based on your customers and goals.
- Improvements to messaging, structure and content where these will make the biggest difference.
- A stronger customer journey from browsing to purchase.
- Copy and content that works alongside your wider SEO, marketing and e-commerce strategy.
Key Deliverables:
Depending on your requirements, your project may include:
- Product page copy optimisation or rewriting
- Collection page copy and structure
- Product titles, descriptions and key selling points
- Benefits, USPs and customer-focused messaging
- FAQs and objection-handling content
- Calls to action and conversion-focused page elements
- Internal linking and on-site SEO recommendations
- Recommendations around product imagery, reviews, trust signals and merchandising
- Cross-selling and related product opportunities
- A prioritised list of further improvements to consider
Pricing & Payment Terms:
- From £500. Every optimisation project is scoped around your store, product range and priorities, so the final cost will depend on the number of pages involved and the level of work required.
- 50% upfront to secure your spot, 50% on completion (or within 4 weeks, whichever comes first)
Book a complimentary 45-minute call with me to discuss your requirements.
Payment Terms & Availability
My payment terms are simple and straightforward:
- 50% upfront to secure your project slot
- 50% on completion or within 4 weeks, whichever comes first
- Payment via invoice (BACS)
I intentionally limit the number of businesses I support at any one time, allowing me to provide a personal, responsive service to every client.
Book a complimentary 45-minute call with me to discuss your requirements.
Ready to make more of your e-commerce business?
Whether you're considering a new Shopify store, looking for ways to improve an established e-commerce business or need an experienced pair of eyes on your current setup, let's talk.