Shopify & e-commerce consultancy for established independent brands

As your ecommerce operation grows, your challenges become more complex. Improving performance isn't always about adding another app or making another change to your website. Sometimes you need to step back, understand what is happening across the customer journey, and identify where your biggest opportunities lie.

My e-commerce consultancy service provides bespoke strategic and practical support for established product brands and retailers looking to improve their Shopify store, customer experience and commercial performance.

I work alongside your existing team and specialist partners, bringing together Shopify expertise, marketing insight, customer experience and a commercial understanding of e-commerce to identify opportunities, prioritise improvements and turn strategy into action.

Every engagement is shaped around your business, priorities and available resources. Depending on what you need, our work might include:

• CRO & customer experience: identifying friction across the customer journey and opportunities to improve conversion.
• Shopify optimisation: reviewing your store structure, functionality and customer experience to make sure Shopify is working effectively for your business.
• Product & merchandising: improving product organisation, discovery, data, bundles, collections and merchandising opportunities.
• Analytics & customer behaviour: using tools such as GA4, heatmaps and session recordings to understand what customers are doing and where opportunities exist.
• E-commerce strategy: developing and prioritising an optimisation roadmap that aligns e-commerce activity with your wider business objectives.
• Ongoing optimisation: implementing improvements, reviewing performance and adapting priorities as your business and customers evolve.
• Cross-functional collaboration: working alongside developers, marketing agencies and internal teams to ensure e-commerce activity is joined up and commercially focused.

This service is designed for established product brands with an existing Shopify store who are ready to take their e-commerce operation further.

You might be:

• experiencing growth and finding that your existing e-commerce setup is no longer keeping pace;
• looking for someone to take greater ownership of your e-commerce optimisation;
• seeing opportunities to improve conversion but lacking the time or specialist resource to pursue them;
• working with multiple agencies or suppliers and need someone to bring the e-commerce picture together;
• preparing for a significant period of growth, product expansion or investment;
• or simply looking for an experienced e-commerce partner who can challenge, advise and help you make better decisions.

The investment: Bespoke - please enquire